Launched in 2018, the Payal Keyal brand is a testament to the fusion of heritage and innovation. Drawing inspiration from the grandeur of Mughal architecture and the timeless elegance of French Gothic artistry, her designs reimagine traditional aesthetics with a contemporary touch. Intricate embroidery, influenced by Baroque paintings and enhanced with techniques like Cutdana, Swarovski embellishments, pearls, beads, and sequins, define the exquisite detailing of her creations.

Known for her flamboyant wedding dresses, Payal has carved a niche as a designer who blends opulence with avant-garde elegance. Her portfolio extends beyond bridal wear to include sarees, lehengas, gowns, Anarkalis, Shararas, and Indo-Western ensembles, each piece resonating with her unique style. Her mastery lies in crafting outfits that are both versatile and breathtaking, making her a favorite among fashion-forward divas in India and across the globe.